Product Design · 2025 – Present
Early-Stage Venture
Leading end-to-end product design at an early-stage venture, owning brand, user research, and the work from discovery through shippable interfaces.
View project →Portfolio, 2026
Evelyn Goroza
About
Evelyn S. Goroza
Medford, 2025
I bring the rigor of research into the craft of design. I investigate how real people interact with complex systems, then shape those systems so they actually work for the people using them.
My M.S. thesis at Tufts tackled a question most teams hand-wave past: how do you actually measure whether someone is relying on an AI system the right amount? I built a simulation game, ran a 189-person study, and developed a new metric called Use-in-Range to quantify when people over-trust, under-trust, or calibrate well with adaptive automation.
Before grad school, I spent two years at Joslin Diabetes Center (Harvard Medical School) coordinating usability and safety testing for Class III medical devices, directly supporting FDA 510(k) clearances. I've also led marketing research at Sanofi and delivered critical care as a PCT during the first year of the pandemic.
The through-line is always the same: I go deep on how people actually behave, not how we assume they do, and use that to make design decisions that hold up in the real world.
Research
Mixed-methods · Usability testing · Participatory co-design · SEM · Behavioral log analysis
Design & Prototyping
Figma · Unity (C#) · Adobe Creative Suite · Blender · Physical prototyping
Data & Tools
R (lavaan, tidyverse) · Python · Qualtrics · REDCap · Dovetail
Domain
Human-automation trust · Accessibility & inclusive design · EdTech · Medical devices
Product Design
Early-Stage Venture
End-to-end product design at an early-stage venture, from brand and user research through high-fidelity Figma prototypes. Product details under wraps until launch.
1 Project
Thesis
Quantifying Calibration
An empirical investigation of how cultural values and dispositional traits shape trust, reliance, and calibrated use of collaborative automation. Supported by surveys, a custom simulation game (Calibratio), and structural path modeling across N = 189 participants.
3 Projects
Master's Thesis · 2025
Quantifying Calibration: Bridging Trust and Reliance in Automation Across Cultural Values and Dispositional Factors
Built a simulation game, ran a 189-person study, and developed a new metric to measure when people over-trust, under-trust, or calibrate well with AI systems.
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Workshop Paper · 2025
CHI Workshop Publication
Workshop paper presenting the conceptual framework and early study design for the Calibratio simulation game.
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Defense Deck · 2025
Thesis Defense
Visual companion to the oral defense. Walks through motivation, study design, findings, and implications.
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ORBIT
Educational Robotics
Educational Robotics
for Autistic Students
ORBIT (Opportunities for Robotics, Building, and Inclusive Technology) is an NSF-funded educational program centered on a custom LEGO robotics coding app co-designed with special education teachers. I contributed as UX researcher and designer across prototypes, a structured observation protocol, and dissemination. NSF Grant No. DRL-2318191.
5 Projects
IEEE Publication · FIE 2025
The ORBIT App: Co-Designing Inclusive Educational Robotics
Peer-reviewed IEEE publication on an inclusive robotics coding app I co-designed with special education teachers and piloted in classrooms with autistic middle schoolers.
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Figma Prototype · V3
ORBIT App V3 Prototype
Third-iteration Figma prototype, refining Mission and Sandbox modes based on teacher feedback and student pilot observations.
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Figma Prototype · V2
ORBIT App V2 Prototype
Second-iteration prototype establishing the three-panel structure of Steps Menu, Coding Track, and Command Panel.
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Independent Study
Structured Observation Poster
Research poster on methodology and theoretical grounding for a structured classroom observation tool.
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Research Instrument · 2024
Structured Observation Tool V1.0
Research instrument grounded in the critical incident technique for capturing rich field data during classroom sessions.
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Design Projects
Case Studies
Standalone projects across interface design, environmental redesign, and industrial design. Each one is a complete cycle of research, design, and evaluation.
5 Projects
Interface Design · Usability Study
Sentinel
Designed and tested a drowsy-driving detection app, then benchmarked it against a market competitor. Sentinel scored significantly higher on perceived competency and likelihood to recommend.
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Interactive Design
Up & Away Airlines
Redesigned the passive in-flight safety briefing as an interactive, self-paced seatback experience that turns a demo most passengers ignore into one they engage with step by step.
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Environmental Design · User Research
SEC Atrium Redesign
Observed real usage patterns, interviewed stakeholders, and redesigned a university atrium to better serve its primary users. Validated with a 1:30 laser-cut scale model.
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Industrial Design · Physical Prototyping
Eazy Daize
End-to-end product design from user interviews and in-store observation through concept exploration to a physical prototype, all driven by three research-identified themes.
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Consumer Psychology · Brand Research
Consumer Psychology of Lululemon
Analyzed how Lululemon turns retail space, workforce culture, and community into a psychological engine for brand loyalty, and what that reveals about consumer behavior.
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Contact
Let's talk.
Looking for my next role in UX research, human factors, or product design, especially on teams working on trust, safety, or accessibility. Email is fastest.