Portfolio, 2026

Evelyn Goroza

UX Researcher & Product Designer

I turn research into products people can actually use, from the first user interview through to the shipped interface. Trained as a human factors engineer, I design from evidence rather than opinion.

Based Somerville, MA
Degree M.S. Human Factors Engineering, Tufts
Focus Trust & safety · Inclusive design
Evelyn Goroza
Evelyn S. Goroza Medford, 2025

I bring the rigor of research into the craft of design. I investigate how real people interact with complex systems, then shape those systems so they actually work for the people using them.

My M.S. thesis at Tufts tackled a question most teams hand-wave past: how do you actually measure whether someone is relying on an AI system the right amount? I built a simulation game, ran a 189-person study, and developed a new metric called Use-in-Range to quantify when people over-trust, under-trust, or calibrate well with adaptive automation.

Before grad school, I spent two years at Joslin Diabetes Center (Harvard Medical School) coordinating usability and safety testing for Class III medical devices, directly supporting FDA 510(k) clearances. I've also led marketing research at Sanofi and delivered critical care as a PCT during the first year of the pandemic.

The through-line is always the same: I go deep on how people actually behave, not how we assume they do, and use that to make design decisions that hold up in the real world.

Research Mixed-methods · Usability testing · Participatory co-design · SEM · Behavioral log analysis
Design & Prototyping Figma · Unity (C#) · Adobe Creative Suite · Blender · Physical prototyping
Data & Tools R (lavaan, tidyverse) · Python · Qualtrics · REDCap · Dovetail
Domain Human-automation trust · Accessibility & inclusive design · EdTech · Medical devices

How I Work

A repeatable arc from first user contact to validated design. I bring the rigor of human factors engineering, including risk analysis and formative and summative testing, to the speed and craft of product UX research.

5 Phases
01 Discover

Frame the problem in real behavior, not assumptions.

Methods Contextual inquiry · Stakeholder & user interviews · Field observation · Task analysis · Literature review
02 Define

Turn evidence into clear direction and measurable goals.

Methods Personas & journey maps · Use-related risk analysis · Requirements definition · Success metrics
03 Design

Make ideas tangible and put them in front of people fast.

Methods Sketching · Participatory co-design · Figma prototyping · Design systems
04 Evaluate

Test designs against real use and competing options.

Methods Formative & summative usability testing · Heuristic evaluation · A/B & competitive benchmarking
05 Synthesize

Translate findings into decisions and ship the evidence.

Methods Mixed-methods analysis · Structural equation modeling · Behavioral log analysis · Prioritized recommendations · Dissemination

Educational Robotics
for Autistic Students

ORBIT (Opportunities for Robotics, Building, and Inclusive Technology) is an NSF-funded educational program centered on a custom LEGO robotics coding app co-designed with special education teachers. I contributed as UX researcher and designer across prototypes, a structured observation protocol, and dissemination. NSF Grant No. DRL-2318191.

5 Projects
IEEE publication
IEEE Publication · FIE 2025

The ORBIT App: Co-Designing Inclusive Educational Robotics

Peer-reviewed IEEE publication on an inclusive robotics coding app I co-designed with special education teachers and piloted in classrooms with autistic middle schoolers.

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ORBIT V3 prototype
Figma Prototype · V3

ORBIT App V3 Prototype

Third-iteration Figma prototype, refining Mission and Sandbox modes based on teacher feedback and student pilot observations.

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ORBIT V2 prototype
Figma Prototype · V2

ORBIT App V2 Prototype

Second-iteration prototype establishing the three-panel structure of Steps Menu, Coding Track, and Command Panel.

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Structured observation poster
Independent Study

Structured Observation Poster

Research poster on methodology and theoretical grounding for a structured classroom observation tool.

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Structured observation tool
Research Instrument · 2024

Structured Observation Tool V1.0

Research instrument grounded in the critical incident technique for capturing rich field data during classroom sessions.

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Case Studies

Standalone projects across interface design, environmental redesign, and industrial design. Each one is a complete cycle of research, design, and evaluation.

5 Projects
Sentinel app
Interface Design · Usability Study

Sentinel

Designed and tested a drowsy-driving detection app, then benchmarked it against a market competitor. Sentinel scored significantly higher on perceived competency and likelihood to recommend.

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Up and Away safety briefing
Interactive Design

Up & Away Airlines

Redesigned the passive in-flight safety briefing as an interactive, self-paced seatback experience that turns a demo most passengers ignore into one they engage with step by step.

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SEC redesign
Environmental Design · User Research

SEC Atrium Redesign

Observed real usage patterns, interviewed stakeholders, and redesigned a university atrium to better serve its primary users. Validated with a 1:30 laser-cut scale model.

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Eazy Daize industrial design
Industrial Design · Physical Prototyping

Eazy Daize

End-to-end product design from user interviews and in-store observation through concept exploration to a physical prototype, all driven by three research-identified themes.

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Consumer Psychology of Lululemon
Consumer Psychology · Brand Research

Consumer Psychology of Lululemon

Analyzed how Lululemon turns retail space, workforce culture, and community into a psychological engine for brand loyalty, and what that reveals about consumer behavior.

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Quantifying Calibration

An empirical investigation of how cultural values and dispositional traits shape trust, reliance, and calibrated use of collaborative automation. Supported by surveys, a custom simulation game (Calibratio), and structural path modeling across N = 189 participants.

3 Projects
Thesis title page
Master's Thesis · 2025

Quantifying Calibration: Bridging Trust and Reliance in Automation Across Cultural Values and Dispositional Factors

Built a simulation game, ran a 189-person study, and developed a new metric to measure when people over-trust, under-trust, or calibrate well with AI systems.

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CHI workshop publication
Workshop Paper · 2025

CHI Workshop Publication

Workshop paper presenting the conceptual framework and early study design for the Calibratio simulation game.

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Defense slide deck
Defense Deck · 2025

Thesis Defense

Visual companion to the oral defense. Walks through motivation, study design, findings, and implications.

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I shoot analog photography on the side.

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Let's talk.

Looking for my next role in UX research or product design, especially on teams working on trust, safety, or accessibility. Email is fastest.